Eclipse Communications
Public Relations & Marketing Services
1371 Larchmont Avenue Brick, NJ 08724
Tel: 732-458-3497 Fax: 732-458-9474
For Immediate Release

Press Contacts:
Michael Ventriello
Eclipse Communications
(732) 458-3497
mventriello@home.com

Mitch Kisberg
MediaCorp Worldwide
(718) 544-6146
mitch@mediacorp.com
 

MediaCorp Introduces Quick-10 Carpet and Upholstery Cleaner
To National Mass Market Retailers
  Successful Major Market DRTV Ad Campaign Creating Consumer Demand

Wall, NJ - August XX, 2001- TPC Enterprises, the makers of Quick-10 multi-purpose carpet and upholstery stain remover recently signed exclusive retail marketing and distribution contract with MediaCorp Worldwide, a leader in the direct response industry.

Under the terms of the agreement, MediaCorp will develop a network of retailers to leverage the consumer demand being generated by its multi million dollar Quick10 DRTV campaign. Currently, two-minute short-form Quick-10 infomercials are running on national cable networks such as Lifetime, ESPN, Animal Planet, Court TV, Nick at Night, The Game Show Network and The Weather Channel. The product will also be featured on QVC in the near future.

 According to TPC president Pete Chicarielli, “We partnered with MediaCorp based on their proven track record of developing brand awareness and creating consumer demand before we introduced Quick-10 to mass market retailers and independent store owners.”
 
“Our Quick DRTV campaign began this past June, and continues to rank in DRTV monitoring agency Jordan Whitney’s top 40,” noted Mitch Kisberg Media Corp’s vice president of retail distribution. “We know from experience that this is the best way to ensure sell-through and profitability for retailers. The buyers we’ve been talking to appreciate our retail launch strategy. In fact, we expect to announce some major deals in September.”

Mr. Chicarielli used the same launch strategy with an earlier product, InstaGone – an all purpose cleaning product that started with TV direct marketing and later sold millions of units via leading retailers such as Wall-Mart, Target, Cost Cutters, BJ’s Warehouse and Bed, Bath and Beyond.

Quick-10 is available to retailers in a 6-count package, a 24-count case, or a colorful self-shipping display that holds two 12-unit trays. “This attractive display also offers attractive margins,” said Kisberg. “Retailers can expect 40% margins and higher from a four square foot display.”

Chicarielli is quick to add that no amount of advertising or point-of-sale displays can replace the importance of product quality, “Stringent testing by International Testing Laboratories has proven Quick-10 to be in their words, ‘an excellent product’. We also stand behind Quick-10 with an unconditional money back guarantee.” Quick-10 is not only ideal for cleaning stained carpets, rugs, leather goods and upholstered furniture, it’s also perfect for use on boasts, RVs and autos.

For More Information:

Retailer and dealer inquiries for Quick-10 are being handled by MediaCorp Worldwide, a full-service manufacturing, marketing and distribution company that specializes in the development of new and innovative household products for the American consumer. MediaCorp has successfully launched product such as Pump n Seal, Salad Blaster, Hangrite and others. For more information on Quick10® or to place an order, contact Mitch Kisberg (718) 544-6146 or visit the MediaCorp web site at http://www.media-corp.com

Note to editors: The makers of Quick-10 welcome product reviews. For evaluation samples, contact Michael Ventriello at Eclipse Communications at (732) 458-3497 or mventriello@home.com

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