DALTON GA, October 1, 2008 — This fall, millions of consumers will be urged to visit their Bliss by Beaulieu dealer for free carpet thanks to a full page ad in over 320,000 magazine issues. The headline “We’re Giving Away Free Bliss” actually points out the easy, no hassle way the shopper can get free take-home carpet samples from the innovative Bliss display.

The Bliss ad will appear in the inaugural publication of “Beautiful Flooring”, a Better Homes and Gardens special interest magazine. The magazine was developed by the publisher in conjunction with the World Floor Covering Association to address a real need of homeowners seeking good advice and ideas on flooring from a highly respected name: Better Homes and Gardens. “Beautiful Flooring” is the latest title in the very successful assortment of special interest magazines that cover a variety of home improvement topics, including lighting, baths, decorating ideas and kitchens. It will land in over 60,000 supermarket, home improvement retailer and bookstore newsstands starting October 28. Placement for the ad will be in a prominent position – across from the Table of Contents.

“Our focus is to not only reinforce what’s distinctive and exciting about our brand, but to focus on supporting our Bliss dealers,” commented Patricia Flavin, Senior VP of Marketing for Beaulieu of America. “We intend to expand our awareness to consumers as our distribution continues to grow… and it is!”

Bliss by Beaulieu™ is the residential carpet brand designed to appeal to preferences of female consumers in colors, styles, indoor environment, durability and overall shopping experience. Bliss is made by Beaulieu of America, the third largest carpet producer in the world.


For more information, contact:

Patricia Flavin
Sr. VP Marketing
Beaulieu of America
pflavin@beaulieu-usa.com