DALTON GA, September 19, 2008 — Beaulieu of America announced a new retail incentive program that replaces the popular Beaulieu Rewards program that ended earlier this year. Unlike the old program that loaded reward dollars onto a debit card, the Premium Bliss program will offer an array of premiums and getaways for Bliss retailers, including: an online merchandise catalog featuring over 6 million items – the most extensive catalog in the industry; group and individual travel with unlimited options for airfare, hotel, cruise and attraction tickets, “once in a lifetime adventures” from NASCAR to shark diving, and even tickets to concerts, NFL games, The Masters or Broadway.

The official start date was September 15, 2008 and will run through November 15, 2008 – just in time for the fall season. “If the retail sales person was enrolled in the old Beaulieu Rewards program, he or she will be automatically enrolled in the new Premium Bliss program,” according to Mike McAllister, VP of Marketing Information Systems, Beaulieu of America. Retailers can register at www.mypremiumbliss.com.

“Now we have an incentive program as exciting as our Bliss brand!” observed McAllister.

Bliss by Beaulieu™ is the residential carpet brand designed to appeal to preferences of female consumers in colors, styles, indoor environment, durability and overall shopping experience. Bliss is made by Beaulieu of America, the third largest carpet producer in the world.


For more information, contact:

Patricia Flavin
Sr. VP Marketing
Beaulieu of America
pflavin@beaulieu-usa.com