A new brand look and revamped product lineup are just part of what makes the new Columbia Laminate a smart choice for floor covering professionals. As part of its desire to move the brand in a new direction, the company has focused its efforts on adding more best-selling flooring designs while providing retailers with the merchandising tools to better reach customers who demand quality. In addition, U.S. production of Columbia’s products is delivering improved service and availability.

Columbia Laminate mirrors the same rich heritage of craftsmanship as Columbia Hardwood floors. The company has evaluated its entire laminate product lineup and broadened its palette of colors while introducing more domestic North American species such as oak, persimmon, walnut and cherry. Columbia will also continue to offer realistic replications of ceramic and slate tiles. In addition, Columbia has introduced, Cachet Clic—six traditional wood looks in single planks with a kissed, micro-beveled edge.

Columbia’s updated brand graphics have been incorporated into impactful display graphics and literature for an updated and cohesive selling message. This includes new product cartons, slip sheets, strap-back sample boards, product labels and product literature. A new, easy-to-navigate Web site offers all the information retailers and their customers need—such as product details, a complete library of inspiration room images and a search function based on color, plank width and edge type.

Columbia is taking flooring in a new direction by offering what it terms a thoughtful lineup of products that speak to end users’ needs for beauty, quality and craftsmanship.