Welcome to the industry’s first non-biased guide to selling laminate flooring. Brought to you by Floor Covering News, the industry’s most preferred publication among retailers, installers, distributors and designers, this guide aims to help both the salesperson and customer in selecting the proper laminate floor for her lifestyle. Put simply, advances in manufacturing, printing and installation technology, new selling systems, and so forth means today’s laminate flooring industry is nothing like it was when the category was introduced to North America in the early to mid 1990s.

This series of articles is designed to give readers a better overall understanding of laminate flooring, from the many new and unique offerings available in laminate floors (exotic species, handscraped, piano finish, etc.) to the proper ways to install and maintain them. It’s all featured in these articles and more.

With the help of our sponsors, each article is filled with information to help retailers develop a profitable laminate flooring business; show salespeople the latest techniques to ensure their customers not only get the laminate floor of their dreams, but one that will stand up to their family’s lifestyle, and educate the general buying public on the features and benefits of owning a laminate floor as well as show off the industry’s newest products and latest trends.

So, take your time, read each article and let yourself be taken on a journey into the wonderful world of laminate flooring. Once you know what to look for, you’ll be able to convey to your customers all the features and benefits this amazing product has to offer.