KENNESAW, GA.— Tracy Cook has joined The Mohawk Group as director of brand strategy. Al Kabus, president of the Mohawk commercial division, said Cook will lead the communication strategies for Karastan Contract, Lees Carpets, Bigelow Commercial and Durkan. Her goal will be “to clearly differentiate the individual brands in the marketplace while reinforcing The Mohawk Group’s reputation as a ‘single source, total solutions organization.”

Cook was recently vice president of marketing for InterfaceFLOR, and prior to that, she directed marketing communication programs for ReSource Americas distribution channel.