DALTON—
Beaulieu of America has launched www.blissflooring.com, a new home for consumers to learn about the company’s Bliss by Beaulieu brand.
Mike McAllister, Beaulieu’s vice president of marketing information systems and team leader for development, said the Internet is not new to the Bliss brand as a temporary site had been up and running since its introduction in late January. But the new, fully functional site “underscores our commitment to the carpet customer, by giving her a friendly, easy-to-navigate online experience.”
Among the site’s features is its ability to walk consumers through the same exclusive “1, 2, Done!” shopping logic featured in the new Bliss showroom displays. In addition, consumers can find a Bliss dealer nearest their home.
For more information, please visit the site or call Beaulieu at 800.227.7211.