ROMEOVILLE, ILL.—Twenty years ago, Wade Cassidy and a group of managers purchased FlorStar from CPS Wholesale. The team relied upon a vision and their entrepreneurial spirit to blaze a path into the floor covering industry. FlorStar faced a host of serious challenges in those early days, but through the hard work of its people and the loyalty and support of numerous vendors and customers, it persevered.

“Over the past 20 years, we have worked through many challenges in all areas of our business,” said Cassidy, the company’s CEO. “We have grown by adding new product in the marketplace and growing market share, as well as with constant additions of new technology.”

Over the years the company’s goals have been simple, he explained—meet customer expectations, find a way to say yes, partner with brand leaders and treat FlorStar team members with dignity and respect and help them grow.

“We tell the team it is more fruitful to use time to ponder solutions than to create excuses for poor results,” Cassidy said. “Less effort is required to explain success.”

He said he would like to continue to focus on two quotes: Winston Churchill speaking at an Oxford University graduation said, “Never, never, never, never give up.” The second, from Dr. Robert Schuller is, “Tough times never last, tough people do.”

“We are in a great industry, and the current situation will change,” Cassidy stated. “We have put the products, process, people and systems in place to achieve our goals in 2008 and beyond.”

For more on FlorStar, please call 800.392.2698.