Atlanta—In what it states will “change the face of commercial carpet,”
Mohawk Industries has introduced a patent-pending car pet protection system
called Ever-Set. The state-of-the-art technology, which has been in development
for more than three years, was created expressly for the harsh and high-traffic
environment of the commercial marketplace. Designed to render commercial carpet
installations virtually impervious to staining, noted Frank Endrenyi, Mohawk’s
vice president of technology, even the most damaging spills such as betadine,
mustard and fabric dye will not affect broadloom featuring Ever-Set technology.
“In fact,” he added,” such spills that ordinarily require the use of
special detergents, chemical removers and solutions, or those that traditionally
have been impossible to remove with any technology and permanently alter the
color of carpet, can now be cleaned very easily with nothing more than water.
“EverSet has not only redefined carpet stain protection for the commercial
market,” Endrenyi continued, “it has redefined the industry’s maintenance
needs. Facilities managers no longer need to rely on expensive cleaning
professionals and complicated cleaning materials to keep their carpets
stain-free.” Additionally, EverSet puts to rest concerns about dark color
bleeding and is guaranteed against any color water bleed problems to which other
conventionally dyed products are susceptible, he noted. “It does not alter or
hinder the performance characteristics of color fastness, light fastness or soil
protection of commercial fibers. In fact, it maintains those characteristics and
enhances the ability to repel substances that permanently color or discolor
nylon fibers.”
Intrinsically Resistant EverSet is not a coating or a topical solution,
explained Endrenyi. It is a proprietary technological process that alters the
chemistry of any nylon fiber, regardless of the dye system used, and makes it
intrinsically resistant to any substances that produce either permanent or
difficult to remove stains. “In short,” he said, “stains and spills are
unable to chemically attach to the nylon; they just sit on the surface waiting
to be wiped away. The stain-prevention products currently on the market are,
more often than not, topical solutions. They tend to protect only against what
are called acid or food-coloring stains, such as wine. EverSet, however, defends
carpets against ‘neutral,’ non-food color stains, such as mustard, chocolate
and betadine which were previously impervious to any cleaning methods.”
Confidence “This raises the bar as far as the type of stain that can be
removed,” he added. “In the past, nothing could take out mustard or betadine.
We are confident that anything that can happen normally in an environment,
EverSet will take care of it.” According to Endrenyi, while EverSet was
designed for commercial applications, it may be used residentially in the
future. “What we wanted to do was develop something that would hold up to
commercial abuse, which is more stringent than residential. The technology works
in every environment. Commercial systems are typically processed a little
differently. Different processes would then have to be formulated or developed
to apply it to a residential broadloom.” “It works on all types of
nylons,” he added. “It’s not restricted to DuPont nylon, to our internal
nylon, or to BASF nylon, it works on all types—solution dyed, yarn dyed, type
6 or type 6,6. But it’s not a straightforward type of recipe because every
fiber and yarn has different characteristics.
It’s not a coating like other protectorants are. “The reason everything
else is such a simple recipe is because it’s a coating on the outside of the
fiber,” he reiterated. “This is not a coating. It actually creates a new
structure that alters the fiber in some degree and, because fibers are
different, the alteration has to be a little different.” Unprecedented
Breakthrough EverSet technology was previewed by several prominent members of
the International Interior Design Association (IIDA) who participated in the
IIDA Winter Leadership Council, co-sponsored by Mohawk and Solutia, noted Sam
Bracken, Mohawk’s vice president of marketing. “The verdict was unanimous.
Ever-Set impressed them as an unprecedented breakthrough.” “The presentation
of EverSet was pretty amazing,” said Vicki VanStavern, president of VanStavern
Design Group in Edmond, Okla. “I have no doubt that this new technology will
open many doors for designers to use carpet in ways we were limited before.”
Gail Burns, principal of the Houston architecture and design firm, Watkins
Hamilton Ross said, “Ninety-five percent of our work is in the health care
arena. Often, we have had to settle for solution-dyed carpeting, ultimately
sacrificing color brightness and design for stain and chlorinated compound
resistance. With EverSet, we now have the best of both worlds. From what I’ve
seen, this is going to lead to some great applications for my industry.”
Initially, EverSet technology will be available in a select number of patterns
from the Mohawk Group family of brands, including Karastan Contract, Durkan
Commercial, Mohawk Commercial, Bigelow Commercial and Durkan Patterned Carpet.
The EverSet products will be offered with a lifetime warranty.
While Endrenyi admits EverSet is not totally stainproof, “it has perked up
a lot of interest from people. For example, with mustard, on a scale of one to
five, five being totally removed, we think it’s a four-and-a-half. If you
really look hard you might see a slight something, but with the practical eye
you would gloss right over it. “The commercial arena has always needed great
performance,” he continued. “Everybody has been trying to create something
to prevent stains. We say it’s only a stain if you can’t remove it. We
believe this product will have far reaching effects. “We feel with all the
green initiatives and IAQ issues today, where people have had to use complicated
stain removal procedures and, at times, don’t know what to keep on hand,” he
concluded, “EverSet is an enhancement which will totally alter the mindset of
maintenance procedures.” For additional information on EverSet, call Mohawk at
770/792-6300. —Louis Iannaco