Huntsville, Ala.—With more than 2,500 displays already purchased for its new PermaStone line of luxury vinyl tiles, Domco Tarkett’s Naf co division is hailing the product launch as “its most significant introduction in years.” PermaStone not only offers consumers the look and feel of ceramic, marble, slate and stone, it features Nafco’s GroutFit. This exclusive technology features a realistic grout treatment giving the final installation a seamless appearance. “Why have a floor that looks like ceramic if it’s covered with the tell-tale seams of vinyl tiles?” said David Cassidy, Nafco’s brand manager. “With GroutFit, you can have the easy maintenance of vinyl and the great looks of natural flooring.”

In addition to being seamless, one reason for PermaStone’s easy maintenance, he added, is the surface is protected by the company’s patented Tritonite wearlayer. “This technology is five times better than our previous coatings, which is why we have also incorporated it on all our better and best living products.” Along with a realistic grout treatment, the five-pattern, 24-color collection copies the growing trend in ceramic for larger tiles with a 16X16-in. format. Each product is backed by Nafco’s 20-year Extreme Perfor-mance warranty, along with a five-year light commercial guarantee, and retails up to $3.79 a square foot.

As a way to showcase the collection, Nafco borrowed from its popular Design Center to create the PermaStone display. Measuring 81X32X28-in., the metal stand can be used as either a one-sided wall unit which holds all 24 full-sized samples or a two-side island display that splits the SKUs shown on each side. The backs of each sample feature a room scene, a plan-o-gram and each color available in that pattern. To support the introduction of PermaStone, Nafco will launch a national advertising and public relations campaign with shelter magazines. Starting in November, the company will run insertions in Womens Day Special Interest Publications, with the tag line, “Will new PermaStone sell well because of what you see or what you don’t see?” For more information on Perma-Stone, call Nafco at 256/766-0235.