Hicksville, N.Y.—With gas, oil and other
energy prices continuing to soar with no end in sight, manufacturers and
suppliers can no longer absorb the added costs and have begun announcing price
hikes. The first wave of increases is coming from the soft side of the industry
due to the added burden of dealing with fossil fuel-based materials. But
industry observers say others may soon follow suit to help alleviate the stress
put on them by higher-than-ever raw materials costs, not to mention the added
electrical and heating expenses they have had to deal with in the last year.
Beyond energy related costs, experts note companies large and small have also
had to deal with added labor and healthcare costs. For some companies, health
insurance has jumped 25% in the last two years.
While only a handful of soft surface suppliers
have publicly announced their intentions to raise prices, FCNews has learned
nearly all have sent out letters and notices to their sales organizations and
customers that new, higher rates will be in effect. Additionally, the
industry’s three big carpet mills have also notified customers of impending
and already imposed price increases. On the nylon fiber side, three of the four
main producers have officially announced rate increases for both residential and
commercial yarns. DuPont Textiles & Interiors (DTI) said its rate increases
of 2% to 11% on residential fibers and 4% to 7% on commercial yarns take effect
this month. This is the company’s first price boost for its contract fibers in
more than two years. Gary Johnston, DTI’s communications manager, said the
hike is for both branded and unbranded fibers.
Alan Wolk, DTI’s vice president and general
manager of Global Flooring, said the company has “worked diligently” over
the past three years to reduce the effect of inflation through a program to
maximize its internal efficiencies. “Even with our productivity improvements
over this time, the dramatic increases in costs in raw materials and energy over
the last six months has required us to take pricing action at this time.” In
addition, compensation and benefits, such as healthcare-related costs, have gone
up at record levels. On March 3, prices on residential and commercial fibers
from Solutia went up. Residential staple and BCF branded and unbranded yarns
went up between 1% and 12% while their commercial counterparts were raised from
4% to 8%.
According to representatives on the
residential and commercial side of Solutia’s business, the rate hikes, which
were implemented “after all other resources were exhausted,” were due to an
escalation in raw materials, labor and benefits. BASF said price increases for
its residential BCF and all commercial products will take effect for shipments
on and after March 31. Residential BCF will go up 11% while contract yarns will
be raised from 4% to 7%. The company also announced it will increase the price
for its Ultrmid spinning polymer by 10% effective March 3. Mark Dobson,
marketing and sales director for BASF’s Fiber Intermediates, said these
products are primarily used to produce carpet fibers. “This action is
necessary because of sustained increases in raw material and energy costs since
late 2002.”
The only major fiber supplier to not
officially announce a price hike is Honeywell. Mike Leary, director of sales,
carpet fibers, said it is company policy to not publicly make these types of
statements, instead if any such action is taken it notifies its customers
privately. Nylon fiber producers are not the only ones to increase their prices
as polyester supplier KoSa announced two types of rate hikes. The first was a
10% to 12% boost to its fine denier polyester staple which went into effect Feb.
3. And, effective April 1, the company will increase its polyester filament
products. Selective products will go up from five- to 10-cents per pound. Marco
Esponosa, director of sales and marketing for KoSa’s fine denier staple
business, said “The cost increase in polyester raw materials has been greater
and quicker than expected.”
Mario Fonseca, KoSa’s director of Polyester
Textured Filament division, added “the recent increase in raw material prices
is significant, combined with higher operating costs and, thus, we are forced to
take this action.” Both noted these hikes may not be the only ones. “At this
point we do not know if this will be the only increase,” Esponosa said.
“Many conditions are sustaining this trend, some of them are seen as temporary
such as the oil situation as well as seasonal and operative problems; others are
seen as structural given the apparent tightening balance between fiber raw
materials supply and demand.” “We will closely monitor market conditions to
determine whether additional price increase will be necessary,” Fonseca added.
Though most of the major backing producers
announced higher rates on primary and secondary products in January (BP and SI
Flooring each raised prices by three-cents per linear yard), The Dow Chemical
Co. has disclosed back-to-back price increases. The first took effect March 1
for both the carpet and paper industries. All latex products sold into the
carpet industry were raised four-cents per pound (dry) in the U.S. and Canada.
And, effective April 1, the company is increasing these prices an additional
two-cents per pound (dry), for a total price hike of six-cents per pound. Both
rate hikes are being necessitated by raw material costs, according to a company
spokesperson. In addition to suppliers, executives from the big three carpet
mills— Shaw Industries, Mohawk Industries and Beaulieu of America—have
notified their customers that carpet prices are being raised this month.
Shaw actually announced a raise in residential
prices effective with March orders in January. Mohawk’s and Beaulieu’s rate
hikes will take effect later this month. Officials stressed these price
increases are unlike the industry has ever seen, meaning they must get passed
through. Jeff Lorberbaum, president and CEO of Mohawk, told FCNews during
Surfaces it is “imperative” dealers understand why these hikes are not only
necessary but must remain in effect in order for mills, suppliers and their
suppliers to remain viable. “We’ve been doing everything possible to keep
from raising prices,” he said. “But our suppliers are getting clobbered and
so are we from increased energy and raw materials prices, not to mention other
operating costs such as healthcare. There comes a point where there are no most
costs to take out internally and we cannot keep absorbing these escalating
prices.” Other executives said dealers can use this time to raise their prices
noting the vast majority of consumers will not even know because it has been a
number of years since they last purchased carpet.