LANCASTER, PA.—Hollywood legends Lucille Ball, James Dean, Dean Martin and Marlon Brando are the first stars to participate in Armstrong’s new print advertising campaign promoting its laminate floors.

While the movie stars themselves are not the real ones, they fit the campaign’s theme, “It Only Looks Like The Real Thing,” and help show the upscale appearance and quality of Armstrong’s laminate floors.

Milton Goodwin, vice president of laminate and ceramic products, said the attention-grabbing campaign is designed to convince homeowners they do not have to sacrifice design for functionality no matter the room of the house. “No other laminate compares in terms of clarity and realism to actual wood. This is truly a case where seeing is believing—it’s not real, it’s unreal.”

Carlene Moloney, general manager of marketing communications added the two-page spreads and single-page executions debut in the May/June issues of Better Homes and Gardens, Martha Stewart Living, Southern Living and other linchpin consumer publications. “These new ads will no doubt leave a lasting impression on consumers considering a new floor and those home enthusiasts considering the purchase of a laminate floor in the future.”