ATLANTA—A tornado that swept through the downtown area was not enough to dampen the enthusiasm of a couple hundred dealers who came from across the Southeast to get an up-close look at Bliss, the newest carpet brand and marketing concept from Beaulieu of America.

For two days the mill showcased its latest initiative as well as signed up retailers into the Complete Bliss program. Beaulieu has set a goal of 200 fully aligned dealers in 2008, with the ultimate goal being about 700 aligned dealers nationwide.

Patricia Flavin, senior vice president of marketing, said Complete Bliss dealers receive numerous exclusive benefits, such as branding, advertising assistance, installation training and reward and credit programs.

In creating a new brand from the ground up, Jeff Meadows, executive vice president, said Beaulieu designed a new approach for displays. “This program gives aligned dealers Complete Bliss in just 1,800 square feet of floor space and is showcased for the way she likes to shop.”

For more information on Bliss, call Beaulieu at 800.227.7211.