Adnan Bin-Mahfouz

LATICRETE, a global leader in the manufacturing of innovative systems for the installation of ceramic tile and stone, has appointed Adnan Bin-Mahfouz to the newly created position of Contractor Sales Manager. All LATICRETE Contractor Sales Representatives nationwide now report to him.

In his new position, Bin-Mahfouz will serve as the primary coordinator for all activities directly related to major end users of LATICRETE system materials, and to building participation in the LATICRETE Most Valued Partner (MVP) program. The activities of the Contractor Sales force builds demand for LATICRETE Distributors by fulfilling the needs and wants of contractors in the field, with the main objective of ensuring that end users continue to greatly value LATICRETE people, products and services.

In his previous position as a national account manager for LATICRETE, Bin-Mahfouz achieved record growth with his assigned customer base. His successful experience on both the regional and national level have afforded him unique perspective into the needs of end users, making him the ideal candidate to help grow participation in the LATICRETE MVP program on a national basis.

LATICRETE MVPs enjoy direct access to the highest levels of LATICRETE Technical Services to assure optimal liability management, prioritized shipping, MVP-only special offers, and the best pricing and terms through LATICRETE MVP Distributors. In addition to installer training, access to product field trials and exclusive sneak peaks and free samples of new LATICRETE products, participants in the LATICRETE MVP program are offered quarterly rebates based on products purchased and the opportunity to take part in the LATICRETE Adventure Travel program. Every dollar spent on LATICRETE products earns one “Adventure Travel” point, redeemable for a selection of travel packages.

LATICRETE is a global leader in the manufacturing of tile and stone installation systems, known and trusted for industry leading innovation and expertise. For in-depth technical support and answers to your installation or application questions call toll free: (800) 243-4788 ext 235, or outside the USA: (203) 393-0010, ext 235,. E-mail: support@laticrete.com. Comprehensive LATICRETE and industry information can be found on the web at: www.laticrete.com. LATICRETE, LATAPOXY, SpectraLOCK and the LATICRETE logo are registered trademarks of LATICRETE International, Inc.