KENNESAW, GA.— Solutia Wear-Dated has launched The Carpetology Blog, a new Web blog complementing the brand’s ward-winning “By the Foot” marketing campaign. The blog discusses carpet and flooring from a consumer’s perspective, including information on buying carpet, cleaning carpet, interior design and generally how carpet enhances the home. Other stories capture mentions of carpet in the news.

Solutia’s Carpetology Blog takes a light-hearted approach to carpet, very similar to “By the Foot.” Its goal is to make carpet more accessible to consumers, offering a place to listen to and participate in conversations relating to carpet. “Beautiful carpet adds luxury, character and a personal element of design to a consumer’s home,” said Marianne Cone, director of marketing. “It’s time to celebrate all that carpet adds to a consumer’s life— from a soft caress to seductive color to protective strength.”

“Carpetology is about all things carpet,” said Christine Whittemore, director, In-Store Innovation. “At Solutia, we love carpet and believe in our carpet fiber. We want consumers to appreciate how carpet can be an integral and even critical part of home design and hope our enthusiasm for this exciting product category comes through loud and clear.”

Solutia will publish two or three new posts to the blog each week which can be found online at www.carpetology.blogspot.com. Visitors can subscribe for e-mail updates or RSS feed updates by visiting the Carpetology Blog.

For more information about Solutia, call 800.633.3208.