CHARLOTTE, N.C.—
ForesFloor was recently honored with several awards for its “Discriminating Tastes” ad campaign and “Name That Species Contest.” Earning a silver Davey Award from the International Academy of the Visual Arts (IAVA) and two silver and two bronze awards from the Business Marketing Association of the Carolinas, the national campaign features ForesFloor products in unique settings including as candy in a sampler box and as pieces of sushi on a plate.
“The hardwood flooring industry is very competitive and marketers must be strategic and very creative in their approach to capture the attention of buyers, distributors and consumers,” said Buzz Heidt, president and CEO of The Penrod Group. “We’re very proud of this ad campaign and feel it has really connected with our brand and audience. To earn the distinction of these honors from the marketing industry emphasizes the excellence of this work.”
For more information on the company, visit www.foresfloor.com.