Dalton—Shaw is celebrating the 40th anniversary of its fiber brand with two national promotions and a trip incentive for retailers. “The 2008 line up of Anso products, promotions and retailer reward trip demonstrates Shaw’s ongoing commitment to the success of the Anso brand,” said Shaw president Randy Merritt.

To celebrate 40 years, Shaw is awarding 60 top achieving retailers a “once-in-a-lifetime” Amazon trip sailing the Rio Negro on a privately charted river cruise. The trip is for top retailers purchasing Shaw carpet made with Anso nylon from Jan. 1 to Dec. 31.

Qualifying retailers must earn a minimum of $100,000 in Anso purchases to be considered for the trip. To learn more about the promotion, visit www.goanso.com.

The first national promotion will kick off on March 1 and end June 9 in conjunction with Shaw’s “Spring is Green” campaign. The promotion will feature complete POP kits, bonus co-ops, bonus retail salesperson incentives and in-depth advertising packages. Table tents, balloons and signs will drive Shaw’s green messaging including the new “Nylon, and on and on and on” slogan and highlight Anso products featured in the 2008 HGTV Green Home Giveaway.

The second national promotion will be the 7th annual Anso Nylon National Carpet Sale. The promotion will feature incentives for both retail salespeople and customers. Credit buy down is offered from retailers’ financing companies of choice. Sales associates’ incentives will be available through Anso Capture the Spirit.

For more information, visit www.shawfloors.com.