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Armstrong Streamlines Corporate Roles Focuses On Customer Responsiveness
Article Number: 297
 

Las Vegas—Over the past 18 months, Armstrong World Industries has made a number of strategic structural changes in how the company’s floor covering divisions operate. At Surfaces 2003, Chan Galbato, president of Armstrong Worldwide Flooring Products (AFP), announced the latest corporate moves to bring the mill’s various flooring businesses together as one entity. “These moves bring more clarity to the job functions as well as a fresh, unbiased perspective,” he said. “The new structure reinforces our previous moves in an effort to increase clarity for customers, eliminate redundancies and improve strategic and cultural alignments throughout our global organization.”

Galbato noted the overall goal is to align the company’s flooring divisions and manufacturing operations into a cohesive unit which will then operate with speed and efficiency when it comes to servicing customers. “Prior to this,” he explained, “we had three operations reporting to me—Europe, resilient and wood. But, the reality is, there is one company, Armstrong, with four main brands, Armstrong, Bruce, Hartco and Robbins, and a number of sub-brands. These changes provide a holistic approach to making everything run in unison.” As part of that, Galbato announced Armstrong will be centering its main operations from its Lancaster, Pa., headquarters. Some functions will remain at the company’s Dallas offices which were acquired with the Triangle Pacific purchase. “We have to evaluate the situation; Dallas may remain as a hub, but Lancaster is our home.” As for the personnel changes, they are as follows:

Frank Ready, senior vice president of worldwide operations. He was previously senior vice president of sales and marketing residential/commercial. In his new role, Ready is responsible for resilient and wood products manufacturing; the sources of all products and raw materials; product distribution, and environmental health and safety. He will report to Galbato. Reporting to Ready are John Higgins Sr., vice president of wood products operations, and John Fleckensein, senior vice president of resilient flooring operations. In addition, Andreas Boettger vice president of operations AFP Europe, will have a strong working relationship with Ready while continuing to report to Bob Peterhaus, vice president and COO of Armstrong World Industries ADE;

• Michael Badar, senior vice president of North American sales and marketing. He was previously in charge of the Armstrong Wood Products (AWP) division. Now, he is responsible for all go-to-market functions in North America, including sales, marketing, product management, distribution, styling and customer service. He will report to Galbato. The heads of Armstrong’s North American flooring sales, customer service and product management organizations will report to Badar, including Rik Born, vice president of distributor sales; Tyrone Johnson, general manger of residential resilient, laminate and ceramic sales; Drew Hash, general manager of residential wood sales, Randy Gablehouse, general manger of commercial sales, Charles Wrightson, general manager resilient flooring; Shannon Shuflat, general manager of wood products, Roger Oates, vice president marketing, Joe Thompson, vice president wood products, Allen Cubell, vice president of vinyl products, Kevin Biedermann, general manger of laminate; Milton Goodwin, general manager of ceramic; Melvin Burkhardt, general manger of new product development, and Mary Angela Kenney, general manager of product styling and design.

• Human resources for North American and Europe have been realigned and include: Matt Angello, senior vice president of human resources who will be more actively engaged with AFP; John Bassett is now vice president of human resources for North America; Ralph Spangenberg, vice president AFP Europe human resources, and Tom Harmon has moved to vice president of talent management and corporate human relations.

• Others continuing to report to Galbato are: Brian Carson, innovation, engineering and quality; Craig Wirth, strategic accounts; Jeff Nickel, AFP legal; Greg Beaudoin, IT; Deanna Cousino, process improvement, and Dick Lentine, finance. “This is a great group of hard working people and a great team that combines complementary knowledge in manufacturing, marketing, sales and distribution,” Galbato said. “Together they will achieve new synergies to help us increase the quality of our corporate engagements.” While he praised all his executives for the jobs they have done in the past 18 months, Galbato singled out his finance person, Lentine, as “one of the greatest people in the world. He is a tremendous asset; he’s 62 years young and I hope he will stay and work with us until at least 75.” —Matthew Spieler

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Date
2/10/2003 9:35:00 AM
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