Surfaces Registration Opens With A Bang!

(Dallas, Texas) Attendee registration for Surfaces 2004, the floor covering industry’s main event, opened with a bang! THOUSANDS are already registered for the only show that offers more choices for attendees. And registrations continue to pour in! In addition, room reservations are 30% ahead of this time last year! This early commitment proves that floor covering professionals realize Surfaces 2004 is THE can’t-miss opportunity they need to grow their business and to be successful!

“Retailers are smart enough to know that they need variety and options in their stores to stay competitive, keep up with consumer demand and increase profit margins”, says Michelle Troop, Senior Show Director, Surfaces.  “The industry has been letting us know that they want and need their event and that the floor covering industry WILL BE at Surfaces 2004.”

In addition to the surge in attendee registrations, exhibitors are taking advantage of this prime opportunity to introduce their new products to the industry. With the space that opened up on the exhibit floor, the show has had an incredible number of new companies filling it at a record pace! In fact, Surfaces 2004 should see a record number of exhibitors. With almost 1,000 exhibiting companies expected at the show, attendees will get to see more products—and have more CHOICES—than ever.

“For years, we have not had enough exhibit space to handle all the requests for booth space”, says Troop, “but this year, we are able to fill this space with an increased variety of new and exciting product options for the industry.”  “Anyone looking for new ways to grow their business and use new resources to increase profit margins and add new revenue streams will need to be at this year’s event!”

Surfaces 2004 is where the industry comes to experience it ALL: THOUSANDS of new products you won’t find in any other single venue, HUNDREDS of new product lines that allow for increased profits, LIVE demonstrations that will provide answers to critical installation issues that can help reduce call-backs at the NEW Installation Showcase, an ALL-NEW 42-session Conference Program will give floor covering professionals the information they need to take their business to the next level, the NEW Surfaces CELEBRATION! featuring Kool and the Gang will give attendees a great opportunity to have some food, fun and network with their peers, plus there will much more to see and do at this year’s event!

Close to 40,000 retailers, manufacturers, distributors, architects, designers, builders and installers will be at Surfaces 2004. Attendees should register NOW to get the jump on their competition and keep on top of all the latest industry trends, product introductions, new options and floor covering information.

Surfaces 2004 takes place January 28-30 at the Sands Expo & Convention Center, Las Vegas, Nevada.

For more information on Surfaces 2004, call  800-547-3477 or 972-536-6400 or visit www.SurfacesExpo.com.

The official sponsor of Surfaces is the WFCA, the floor covering industry's largest advocacy organization representing floor covering retailers, contractors and allied service providers throughout North America. The WFCA is a recognized leader in industry education and certification programs, and influences public policy affecting the floor covering industry and consumers.

Surfaces is owned by Hanley-Wood, LLC. Founded in 1976, Hanley-Wood, LLC is a $170 million business-to-business media company owned by VS&A Communications Partners III, the private equity affiliate of media industry merchant bank Veronis Suhler Stevenson.

Hanley Wood publishes leading magazines in the residential and commercial construction industry including Multifamily Executive, Builder, Big Builder, Remodeling, Concrete Construction, Custom Home, residential architect and Pool & Spa News. The company has a major online presence through Internet sites including Builder Online, eplans.com and ebuild.com, the comprehensive guide to building products.

Hanley-Wood also produces 13 trade shows including World of Concrete, Surfaces, JLC Live Residential Construction Shows, Luxury Kitchen and Bath Collection, Sunbelt Builders Show and International Pool & Spa Expo. It is a leading publisher of home plans magazines and special interest publications.