With 2008 hovering with the storm that started in mid 2006, many businesses are hunkering down for more rough times. But even during this tough stretch there are regions that have continued to enjoy good times.

Granted, if you are in a depressed area there is only so much you can do—but you can do something. One of the smartest things for 2008 is to get involved with green products.

This has nothing to do with global warming; this is purely a business strategy. Eco friendly is the now thing, it is what’s selling. If you think you’re being bombarded with green marketing now, this is just the tip of the iceberg.

Manufacturers have been investing billions of dollars to create eco-friendly products that are equal to or better than the originals in style, performance and price. At the same time, Mrs. Consumer wants goods that are safe for her family and neighborhood.

Put them together and it adds up to big business. And, here’s the thing, in home decorating, green is a money-making opportunity.

A study by the New Buildings Institute reports buildings built to specific energy and environmental design guidelines save an average of 30% on energy. With gas, oil, electricity and other energy costs spiraling ever higher, this is a huge selling point.

“We’re showing over and over again that you can create—and operate—a building that respects its occupants and community [and saves] money in the process,” said Rick Fedrizzi, president and CEO of the U.S. Green Building Council (USGBC). “In light of record oil prices…the building/real estate industry is showing you can go green and thrive.”

Even former President Bill Clinton called it a “staggering economic opportunity; the biggest…since World War II.”

So, will you put aside politics for what may be the business opportunity of a lifetime?