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GranitiFiandre Launches GeoStyle Collection to the US Market, Collection Highlights Company’s Most Innovative Designs
Article Number: 2744
 
GranitiFiandre GeoDesign Series
CHICAGO, November 20, 2007 – Italian stone and tile manufacturer GranitiFiandre is launching its GeoStyle Collection to the US market. GeoStyle, which premiered at the 2007 Cersaie Exhibition in Italy, is a collection of porcelain surfacing products that highlights the company’s most innovative design concepts and expansive R&D efforts.

“GeoStyle is a direct result of GranitiFiandre’s continuous research and development activities that allow for the constant stylistic and technological renewal of our collections,” said Jeanne Nichols, vice president—sales and marketing for GranitiFiandre in the United States. “This innovative collection offers a decorative element that will inspire and complement the original designs of US architects and designers.”

GeoStyle is a vanguard collection of the company’s most creative and contemporary offerings and is comprised of five individual product groupings, including:

  • GeoDiamond - a patented product that offers the characteristic beauty of GranitiFiandre porcelains illuminated with jewel-like embellishments.

  • Platinum – a unique iridescent product with an intense, three-dimensional metallic effect characterized by a “shapes-in-motion” aesthetic created through a succession of textured chevron or check patterns.

  • Luminar - a brilliant surfacing innovation that reflects and radiates light waves resulting in a design marvel of texture, depth, and dimension.

  • GeoDesign – a group of diverse mosaics created through the power of water jet designs and the utilization of wood, steel, glass, and mirror.

  • Crystal - a collection of luxury slabs that are rich in crystal inclusions with a special fullness of hue.

    These diverse products are available in a wide variety of colors and in sizes ranging from 48"x 24" to 8"x 8", along with coordinating special pieces.

    GranitiFiandre products are created with advanced porcelain technologies that ensure superior values of hardness, non-absorbency, and resistance to fire, frost, wear, and chemical attack.

    About GranitiFiandre

    Founded in 1961 in Castellarano, Italy, GranitiFiandre has for decades supplied global customers with the highest quality selection of fine architectural surfacing products. With international facilities in Italy, Germany and the United States, as well as a global distribution network, GranitiFiandre is equipped to address product needs for an array of architectural and design situations. The company’s United States operations are managed through Trans Ceramica with American headquarters based in the Chicago area.

    Dedication to a healthy and safe environment is an important part of GranitiFiandre’s history, and the company proudly continues the tradition of environmental leadership at its United States facility. Significant investments in materials usage efficiency, air quality protection, water resource management and energy efficiency are the hallmarks of GranitiFiandre’s corporate stewardship.

    For more information, visit www.granitifiandreusa.com.


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    Date
    12/6/2007 9:31:36 AM
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