Chattanooga, Tenn.—Alliance Flooring, parent of buying groups such as CarpetsPlus, Carpetland and Color Tile, has launched the EcoChoice flooring Web site at www.ecochoiceflooring.com.

EcoChoice is the exclusive brand of green products by Alliance’s divisions.

Site visitors have the opportunity to learn about a collection and its environmental benefits. Other highlights include an explanation of environmental flooring terms, how families can live a greener life and links to research green living.

The site’s focal point is “Discover EcoChoice Flooring products,” noted Kevin Logue, COO and vice president of marketing. “It walks visitors through a three-step selection process—choosing the carpet category, quality and color.” Other features include large room scenes with pattern close-ups, descriptions, a store locator, as well as a printable “wish list.”

“The EcoChoice brand features only the most earth-friendly flooring products,” he said. “In addition to our cork and bamboo selections, we’ll be adding some exciting new hard surfaces styles in the coming year to round out our product offering.”

For each qualifying purchase of EcoChoice Flooring products, Alliance Flooring will make a donation to The National Arbor Day Foundation, supporting two of its programs: Reforestation of America’s National Forests and Rain Forest Rescue.