Houston—With sales of Nafco products climbing to new heights, the Domco Tarkett Commercial division has created an advertising kit for dealers and distributors to use in their local markets as a way to generate even more interest in the company’s offerings. Kathy Holdridge, director of communications for Domco Tarkett Commercial, said the kit contains everything a dealer needs to make advertising simple and cost effective. “With this kit,” she explained, “retailers can quickly and effortlessly use newspaper ads, direct mail and general advertising with Nafco’s messages already incorporated.” This is possible, she explained, because everything in the kit comes ready-made, which eliminates the hassles of creating their own ads. All a dealer needs to do is insert his store name and address.

“The ads and logos are professionally produced and pre-approved. Retailers simply select an ad and submit it to their local newspapers.” Four camera-ready newspaper ads are offered in a two column by 7-in. format, with each one having a different message, such as, “Yes, We Sell the Secret of Eternal Youth (Unfortunately, It Only Works on Floors)” and “This Floor Is Even More Beautiful to People Who Don’t Happen to Have a Full-Time Housekeeper.” In addition to the newspaper ads, the kit contains three direct mail pieces and the Nafco logo in six sizes.

In other news, Domco Tarkett Commercial has added to its distribution network with the signing of three wholesalers: Gilford Flooring, Southern Tile and Gerlinger. Gilford will expand its Domco Tarkett offerings by now carrying Tarkett Sommer products. The distributor services its customers through warehouses in Louisville, Ky.; Columbus, Ohio, and Indianapolis. “Healthcare applications are a large part of our commercial business,” said Dennis Cook, Gilford’s president, “and Tarkett Sommer has a tremendous line of products to meet the needs of this particular segment.” Southern Tile, which has worked with Domco Tarkett for almost 50 years and carries numerous products from the manufacturer, has also added Tarkett Sommer goods to its offerings. “By adding these products,” said Jeff Black, Southern Tile’s president, “we plan to increase our share of the commercial market because we will be able to offer a stronger package of goods to architects and specifiers.”

Gerlinger has been appointed to sell selected Domco Tarkett Commercial brands in Michigan and Ohio along with the Tarkett brand of residential sheet flooring. “These brands will be a strong addition to our product lineup,” said Gary Garris, Gerlinger’s president and CEO. “We are very impressed with Domco Tarkett’s product offerings, its technology and its new structure.” Jan Lembregts, president of Domco Tarkett Residential, and Gilles de Beaumont, president of Domco Tarkett Commercial, said the 75-year-old Gerlinger “knows the distribution business inside and out and will be a great marketing partner as we continue to grow our residential and commercial businesses in Michigan and Ohio.” For more information on Domco Tarkett Commercial, call 713/802-1008.