Vitromex Artemis is proud to announce many fundamental changes to its personnel to better manage, serve and grow the American market demands. Luciano Portilla, previous President of our water heater business, owned by the Grupo Industrial Saltillo (GIS is the owner of Vitromex) has assumed the position of CEO of Manufacturas Vitromex Mexico and Vitromex USA. His leadership has, in a short term, positioned our water heater business as number one market share in Mexico.

Sergio Cardenas, former President of Vitromex USA, has announced his move to start his own business. “He has been a great leader and has taken the company to the success level we have today. Mr. Cardenas has decided to move into the retail business and we wish him our best.” says Luciano Portilla.

Other organizational additions to reflect the company new direction are:

Rafael Beverido, also from GIS, is the new Vitromex/GIS Holding CFO. “We are excited to have him on board as he is focusing on a new financial strategy targeting our company growth” says Neal Gray, Vice President of Sales.

Juan Jose de los Santos, has been hired as Quality Manager. “He has already started to make many improvements to our production system and overall output quality” says Massimo Ballucchi, Director of Marketing and Product Development. Mr. Santos brings extensive experience in quality control management systems.

Jorge Marquez, is the new Inventory Manager. His responsibility will be to focus on inventory levels so that we can enhance the stocking process in our Laredo, TX warehouse.

Brandon Dahlbo, has joined the group as National Accounts Manager. His day to day activity is to grow, service, and manage the relationship with the corporate account business.

Neal Gray, a company veteran, continues his role of Vice President of Sales. He manages the overall sales position for the company.

Massimo Ballucchi, continues in his position of Director of Marketing and Product Development developing and managing new merchandising and product lines for the USA market channels.

Vitromex USA is a leading manufacturer of ceramic and porcelain tile since 1967. In 1996 we established our USA headquarter in San Antonio, TX to help facilitate sales into the United States. All products are available and shipping from our state of the art warehouse in Laredo TX.

For more information, visit www.vitromex.com or call (210) 490-4620.