CALHOUN, Ga. April 15, 2021—Responding to increased consumer demand for resilient flooring, Mohawk is expanding its successful SolidTech line in 2021 to offer retailers a full assortment of product from LMF to flex and rigid. Branded Mohawk SolidTech on the same merchandising unit and with 68 new trending wood and stone looks, the revamped line gives retailers and retail sales associates the ultimate flexibility to reach a diverse range of consumers.

“We know that not all homeowners need or want the exact same performance attributes, nor do they all share a common budget,” said Mary Beth Sharp, vice president of marketing, resilient. “This new, simplified trade-up story really opens up our SolidTech line of products to offer her the looks she wants with the performance she needs at a price point that makes her comfortable.”

Divided into Essentials, Select and Plus tiers, SolidTech products are durable for any room, any style. While SolidTech Essentials offers beautiful vinyl at the most affordable prices, SolidTech Select provides consumers with enhanced visuals, such as proprietary painted bevels that create an authentic hardwood visual at the joint, as well as the All Pet Protection and Warranty – the industry’s leading protection against all pets, all accidents, all the time. SolidTech Plus adds to these features with enhanced stain and scratch protection and a lifetime limited residential warranty.

“With a variety of domestically produced styles, Mohawk’s proprietary EasyClean technology that adds enhanced stain and soil protection, and collections featuring our easy click installation, SolidTech is the perfect choice for consumers,” explained Ed Sanchez, vice president of product management, resilient. “Marry that with new wood and stone collections across multiple pricing tiers, SolidTech truly has it all.”

Mohawk will continue to provide first-class marketing support for SolidTech through dealer advertising options and national promotional events. SolidTech Plus will be included in Mohawk’s first national sale of the year, and select SolidTech products will be featured in Mohawk’s second national sale.

For more information on Mohawk SolidTech, visit MohawkToday.com or see your local Mohawk sales representative.

About Mohawk
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.