St. Louis— Solutia’s newly expanded Rewards for Life retail salesperson incentive program offers retailers and their salespeople more reasons to promote the value of higher-margin branded carpet to the consumer.

For the first time ever, the program, which runs through Dec. 31, 2008, rewards retail salespeople with points based on the weight of carpet made with Solutia’s Wear-Dated fiber. For every valid square yard of Wear-Dated carpet fiber sold and claimed, the salesperson will earn 10 points for carpet weighing 35 ounces or less, 20 points for carpet weighing 36 ounces or more. All the products made from Wear-Dated fiber are eligible.

In addition to enhancing the point structure, participants will be able to manage their reward accounts online to redeem name brand, top-of-the-line merchandise, retail debit cards and travel/cruise packages. “We’re looking to make this an easy program for participants,” said Ben Jones, manager, Wear-Dated programs. “Not only will every yard submitted and validated receive credit based on the carpet’s weight, but it will happen immediately without having to wait to reach an artificial threshold.”

In addition, the 2007 alignment among the Mohawk, Wear-Dated and Karastan retail sales incentive programs further enhances the sale of heavier-weight branded carpet to consumers. Salespeople enrolled in the Rewards for Life program will soon be able to combine their point balances from either their Mohawk Rewards Plus accounts or Karastan Imagine accounts to redeem even bigger and better prizes, noted David Goldschmidt, director of sales for Wear-Dated carpet fiber.

Since May 1, noted Christine Whittemore, director of in-store innovation, retail salespeople enrolled in both the Wear-Dated Rewards for Life and Mohawk Rewards Plus programs have been able to see their point balances when they log onto the Rewards For Life Web site, www.weardatedrewards.com. “By mid-June, those salespeople will be able to start combining their points to redeem rewards from either program. They’ll be able to do all of this by going to the reward program Web sites and following the instructions there.”

For more about the 2007 Wear-Dated Rewards for Life program, call the company at 973.283.2424.