PROFLEX underlayments are state-of-the-art membranes.

Best Tile Distributors of New England, part of the East Coast Tile family, the largest importer of ceramic tile and stone in the Northeast, recently announced a new distribution relationship with PROFLEX™ Products Inc., and will be displaying and marketing the PROFLEX line of state-of-the-art crack isolation, waterproofing and sound-reducing membranes for floor covering installations at all Best Tile showrooms.

Best Tile recently acquired five Boston Tile showrooms in the Greater Boston area, then added a new, 7,550 square foot Woburn facility to further its efforts to re-enter the commercial sector. As a full-line distributor, Best Tile will be carrying the complete spectrum of PROFLEX’s premium line of membranes specially designed for use under thinset, mudset mortars and adhesives. PROFLEX membranes bridge cracks in the substrate and are guaranteed to eliminate the transfer of cracks up to 3/8” wide to the finished flooring. The PROFLEX membranes are ideal for interior and exterior applications of finished flooring, including: ceramic tile, stone, brick, and interior applications of wood and resilient floor coverings.

“Best Tile was a perfect fit for us,” said Joe Still of PROFLEX. “They are in the pursuit of excellence. They represent the cutting edge of what we feel a distributor should be. We are not looking for mass distribution; we are looking for quality distribution. They are not just order takers. They display and promote our products.”

For more information, contact: Joe McGovern by email at jmcgovern@eastcoasttile.com. By phone at: (781) 404-1180 x 228, fax: (781) 935-1350, or visit the web at: www.besttile.com.