Mowhawk DreamVision Interactive Design Tool

Dalton—Mohawk recently introduced upgrades to two of its Web sites, revamping the DreamVision tool featured on www.Mohawk.com and completely reconstructing www.Mohawk-today.com. Both changes work to increase information, tools and store traffic, according to Mike Zoellner, vice president of marketing services.

Mohawk’s digital room design feature, DreamVision, was launched in 2006 and provides shoppers the tools, knowledge and vision to create their dream room. Originally the program offered only tile and carpet, but recently it has been updated to supply the customer with hardwood and laminate options as well.

“Consumers can go to a car web site and see how every color looks on a vehicle,” said David Duncan, vice president of marketing for Mohawk. “They can shop for clothes and look at every pattern available in a shirt. Mohawk DreamVision provides that same instant understanding of the fashion value of flooring.”

Future upgrades are in the works as well, as Mohawk plans to give users the option of uploading their personal room photos into the program. “Imagine being able to snap a few digital pictures, upload them to a DreamVision folder and re-make your entire home,” Duncan said.

As for the new-and-improved redesign of Mohawk-today.com, the Web site now highlights the following segments: Literature, Displays, Advertising, Dealer Services, Promotions Products and Resource Center. It also features links to Mohawk University, Mohawk’s trade news pressroom and all of the manufacturer’s other corporate and consumer Web sites.

“Our goal with Mohawk-today.com is to give dealers a central access point for almost anything they need to know about Mohawk,” Zoellner said. He also noted that more continues to be added to the site almost daily and the future holds online advertising planning and dealer polls where retailers can express their opinions on top industry issues.