ST. AUGUSTIN, Quebec, Canada— Preverco released a new logo to coincide with growing expansion into the international market in 2007. The logo departs from its former industrial look and, according to Jéan-Sebastien Roy, marketing manager, brings a new warmth and opulence to the name, which emulates the company’s flooring products.

Preverco also plans to launch several new hardwood product lines in accordance with its new logo. “We’ve seen more designers moving toward hardwood within the industry,” Roy said. “With new merchandise and a fresh brand, Preverco is confident that its strong presence in the U.S. and international markets will continue to suit the growing needs of consumers.”