By Louis Iannaco
Atlanta— Invista has launched a new line of carpet cushion manufactured by Legget & Platt. Debuted at Surfaces 2007, Stainmaster carpet cushion features a unique breathable moisture barrier to keep spills and pet accidents from soaking into the cushion and causing re-appearing stains and lingering odors.

“Stainmaster carpet cushion offers benefits for both retailers and consumers,” said Steve Griffith, vice president of residential flooring at Invista. “It gives consumers a complete system that works together to extend the beauty of their carpet. For the retailer, that consumer trust typically translates to a significant revenue program for products that carry the Stainmaster brand name.”

Three new lines of Stainmaster carpet cushion products are now available:

• Stainmaster carpet cushion, which is designed to help keep carpet clean, features a breathable moisture barrier that keeps spills and pet accidents from soaking into the cushion. It is available in bonded construction and comes in .035 and .045 weights.

• The Stainmaster Plus carpet cushion with the SpillNet Protection System makes it easier to maintain the carpet year after year. Though no specific health claims are made concerning the SpillNet Protection system, it does use a special antimicrobial treatment called Fresh Dimension that fights the growth of odor causing mold, mildew and fungus in the cushion. The breathable moisture barrier in the cushion prevents liquids from penetrating the cushion. The cushion also has a bottom dirt barrier that blocks the migration of dust and dirt from beneath the cushion and is available in .350 and .450 weights. This line is available to all retailers.

• The Stainmaster Ultra Life carpet cushion offers support for carpet with its construction that allows the cushion to absorb the shock of everyday foot traffic to help carpet keep its original good looks over time. The Stainmaster Ultra Life carpet cushion also features the SpillNet Protection System, which is comprised of the breathable moisture barrier, the fresh Dimension treatment, the bottom dirt barrier and the Z-lex odor and stain removal spray. This line is available exclusively to Stainmaster Flooring Center locations.

All Stainmaster carpet cushion products when used with Stainmaster carpet will extend the limited warranties of Stainmaster carpet (including limited stain resistance, limited soil resistance, limited abrasive wear and limited texture retention). The combination of carpet and cushion provides a powerful protection system that will allow the consumer to enjoy years of beautiful Stainmaster carpet, Griffith said.

“The technology keeps spills on top of the cushion for easy removal during cleaning and the bottom barrier of the cushion blocks dust migration up through the cushion,” he said. “As a result, the carpet maintains its original beauty and appearance. The cushion also provides comfort and support for the carpet and prevents liquids and soil from seeping through the cushion to the subfloor, which can cause damage.”

For more information, call 877. 526.8766.