Port Washington, N.Y.—Prestige Mills has expanded its product offerings by acquiring Larsen Carpet, the well-known high-end producer of all wool floor coverings. Larsen, which was founded in 1974 by the highly regarded designer, Jack Lenor Larsen, had been under the ownership of the American division of Switzerland’s Ruck-stuhl AG for approximately 15 years. Peter Feldman, CEO of Prestige, said the transaction included the Larsen name, inventory and distribution rights.

While the purchase price was not disclosed, he said the addition will increase company business by as much as 15%. The Larsen operation will be run under the Prestige banner, which also does business through its Concepts International and Weave-Tuft divisions. “The Larsen line is ultra contemporary,” he explained, “and we had a need for this type of product. That’s what makes this acquisition a perfect fit for us as it truly fills a void in our product offerings.” “Larsen’s elegantly styled all New Zealand wool carpets have been a long time favorite of designers worldwide,” he said. “Many of the original designs by Mr. Larsen are still in production and we plan to keep them as well as the name, which is a big plus.” He noted Larsen’s high-end reputation will be maintained, in both the types of products bearing its name and dealers who carry the line. “We plan on utilizing some of Larsen’s design people as well as our in-house staff with the objective of keeping the elegant, yet contemporary look.”

As for retailers carrying the Larsen line, Feldman said the products are for those dealers who specialize in the very high-end of the residential market. The Larsen product range, including new items, along with goods under the Prestige label and its two other divisions will be on display at Surfaces 2002. For more information on Prestige and any of its divisions, call 800/ 223-7587. —Matthew Spieler