Princeton, N.J.— Congoleum acknowledges that the retail climate for residential sales has been less than stellar over the past several months. But that doesn’t mean the resilient manufacturer is sitting on its heels.

Property management is one area where Congoleum sees huge opportunity. According to Jim Kelly, manager, strategic accounts, there are about 17 million renter-occupied units in the U.S. Statistics show there is a 25% annual turnover rate and about 90% of those units replace flooring.

In response, Congoleum is introducing Endurance Plank, a vinyl wood plank that replicates latest wood looks and also features a high-density wear surface, and 12-year limited residential wear warranty.

Congoleum also sees opportunity in the commercial market, particularly the military housing, government building, college dorms, healthcare, assisted living and education segments. “Healthcare and assisted living continues to grow supporting an aging population,” said Bob Fine, manager, commercial products.