St. Louis—In an effort to better communicate
with its members and to expand its services, the National Wood Flooring
Association ( NWFA) has appointed Anita Howard as director of communications. In
her new role, Howard will be responsible for coordinating all communications for
the association, including press releases, marketing brochures, newsletters,
educational materials and member communications.
Howard, who has more than 15 years experience
specializing in employee benefits, corporate and marketing communications, most
recently worked as a freelance writer. Before that, she served as director of
marketing communications for Boatmen’s Trust Co. of St. Louis. She began her
career at C&B Consulting Group, also based in St. Louis. During her career,
Howard has been responsible for the development of business-to-business
marketing brochures, employee benefit manuals, direct mail campaigns, employee
and customer newsletters, videos, press releases, and corporate Web sites.
“Anita’s background and experience will
help us to more effectively meet the needs of our members as we expand our
services and improve our communications efforts with our membership,” said Ed
Korczak, executive director. “What I hope to do is,” explained Howard,
“improve communications between NWFA and our members. We have approximately
2,500 members, and I am going to strive to communicate with them on a more
consistent basis than we have in the past. “We are currently talking about
increasing the frequency of our newsletter, which we now publish quarterly,”
she added, “and we are also reviewing alternatives on how we might change that
communication, whether we will continue in a printed format or change to an
electronic one. “I’m excited about joining the organization—it does many
positive things for our members,” she concluded, “but we haven’t done a
very good job communicating with our membership about all the opportunities and
possibilities that are available to them. I hope I’ll be able to fill that
gap.”
For additional information on NWFA, call
636/391-5161.
