Lancaster, Pa.—Educating the consumer on her flooring choices has been an important part of Armstrong’s communications process—from its new online Flooring Q&A and Shop-A-Room on www.armstrong.com, to a variety of collateral explaining “The Armstrong Difference,” noted Carlene Moloney, general manager-marketing communications, Armstrong Floor Products.

“Our goal is to hold a consumer’s hand throughout the entire shopping process and create a fun, painless and quicker shopping experience,” she explained.

“We are excited to present our latest educational tool, our new Flooring Buyer’s Guide,” Moloney added. “It’s designed to help consumers understand things they need to consider before purchasing a floor and answers the question, ‘Which Floor is Right for You?’”

The guide covers pertinent information for all categories of flooring—hardwood, laminate, vinyl sheet, vinyl tile, ceramic tile and linoleum—in one place. “We’re also continuing to offer our 16-page ‘Hardwood Flooring Guide,’ which is sponsored by all three wood brands—Bruce, Armstrong and Robbins,” Moloney said. “It’s a popular piece, available to consumers both in-store and on the Web.”

For more information on Armstrong Floor Products, call 717.397.0611.