The weathered Metro is suitable for an array of environments.

Imagine Tile has hired Lynda Portelli as manager of marketing and public relations. In this newly created position, Portelli will oversee all marketing and public relations campaigns for the Imagine Tile brand, reporting directly to president Christian McAuley. Portelli is a marketing business veteran, bringing over 13 years of home furnishings industry marketing, public relations, sales as well as product development experience.

“We are excited to welcome aboard such a seasoned furnishings industry professional,” said McAuley. “Lynda’s experience will be a great asset to growing the Imagine Tile brand.”

Prior to joining Imagine Tile, Portelli served as the national marketing manager at Peggy Karr Glass Inc. (PKG), a New Jersey-based manufacturer of enamel-fused glass decorative accessories. Portelli served PKG for five years, managing the company’s advertising, marketing and sales training programs, as well as working on key accounts. Before PKG, Portelli was the sales and marketing manager for The Zrike Co., a New Jersey-based importer of tabletop and home decor.

In other news, Imagine has just relseased its latest design, Metro, adding a versatile and decorative surfacing product to the company’s selection of ceramic tile offerings. The new design is a warm, deep copper featuring subtle metallic patterning, noted McAuley. “The look is fitting for a variety of aesthetic applications ranging from cutting-edge contemporary spaces to classic, traditional environments. Metro is excellent for both commercial and residential installations, indoors and out, giving designers a bold visual and textural palette to work with.

“This innovative design compliments any environment whether modern and edgy or rustic and Old World,” he explained. “Metro caters to the latest design trend of bringing vibrant color together with unique metallics and rich texture.”

The design was created by Roche Fitzgerald of the Roche Fitzgerald Design group, the same designer behind Imagine Tile’s Expressions line. Metro is a continuation of Fitzgerald’s unique aesthetic vision, combining bold colors with textures that evoke a faded, weathered or, in this case, rusted appearance. “Metro’s subtle nuances give its otherworldly appearance a very natural feel,” Fitzgerald said. The varying patterns of weathered, scraped lines across the burnt copper facade reveal a brilliant metallic layer that does wonders with the play of ambient lighting.”

Like all Imagine Tile products, noted McAuley, this new design captures every detail with photographic perfection, fused to the surface of a commercially graded ceramic tile of the highest durability and ease of maintenance.

For more information on Imagine Tile and its products, call 800/680-8453.
—Louis Iannaco