As part of its strong focus on the retail marketplace, Solutia continues to enhance its training presentations with CEU-approved material to provide educational value to retailers.

Three Solutia presentations have now been granted CEU-accreditation by the International Interior Design Association (IIDA) for designers and industry flooring professionals:

• “Fiber Fundamentals”;
• “Marketing to Women—It’s a Business Thing,” and
• “Trading Up!—Carpet, Truly a New Luxury Good.”

The Fiber Fundamentals presentation offers participants a strong overview of the world of synthetic and manmade fibers. It forms the basis for appreciating how Solutia’s Wear-Dated carpet fiber forms such an important building block for durable carpet.

The Marketing to Women presentation focuses on the tremendous buying power of women consumers, and the importance of customizing retail space to attract their interest and meet their needs.

For more, call 973/283-2424.