Havwoods International has announced the introduction of three senior C-Suite appointments to the company: Tony Lorenz, Global Chief Marketing Officer; Peter Jones, Global Chief Operating Officer; and Andrew Barnes, Global Chief Finance Officer.

The new board-level roles have been conceived in a move to champion the global development of the brand, spearheading the company as it enters the next exciting phase of international expansion. The UK-headquartered hardwood flooring supplier recently strengthened its positioning in North America with the opening of a showroom in New York City last month.

Bringing with them a wealth of expertise and knowledge from previous top-tier strategic, financial and brand consultancy roles, Tony, Peter and Andrew will be responsible for the implementation of Havwoods’ global positioning, with a focus on the brand marketing, budget strategy and logistical objectives of the UK-based wood flooring business.