Clinton, S.C.—Industry veteran Mike Beavers has joined Anderson Hardwood Floors as senior vice president of marketing and merchandising, reporting to Anderson COO Jeff Sills. In this newly created role, Beavers will oversee all marketing and merchandising efforts for the Anderson family of hardwood floors brands.

“Mike joins the Anderson leadership team to contribute to the continued growth and strategic direction of our business,” said Sills. “Becoming a member of this team is really exciting,” noted Beavers. “I’ve known of Anderson for many years and have been impressed with its product lines and progressive design. Its desire to increase the brand’s consumer equity while maintaining strong relationships with distributors and retailers is a challenge I’m looking forward to meeting. My professional experience is a good fit organizationally and the people here feel like family.”

Beavers brings more than 25 years experience in marketing, advertising and merchandising to Anderson. He began his career at McDonald & Little Advertising, working on such notable brands as Herman Miller Office Furnishings, Coca-Cola and Golden Flake snack foods.

Most recently, he was vice president of marketing and merchandising at Edge Flooring in Dalton. Prior to Edge, Beavers was creative director for the hard surfaces division at Shaw Industries. He has received numerous regional and national creative awards for his work.

Reporting to Beavers will be John Woolsey, vice president of marketing, who will continue to lead various efforts in his current role.

For more information on Anderson and its products, call 864/939-1373.
—Louis Iannaco