Finale Emilia, 10 October 2013 - The new ABK collections unveiled at Cersaie 2013 marked a watershed in the history of the brand. It now has a strong identity based on a process of constant development to keep pace with the changing tastes and evolving demands of the market. This success was underscored by the interest of the public in the new products on display and by the Award for best exhibit won by the ABK stand.
"This award provides recognition of the work our company has done in recent years in innovating its sales and exhibition activities," commented ABK's marketing director Stefano Giordani. "The best results are always achieved through a combination of factors, especially teamwork."
ABK's key characteristics now include attention to the latest trends in architecture and interior design, an ability to use ceramic to convey the appeal of natural or man-made materials, and above all a desire to propose original new surfaces. These characteristics are fully visible in the DOWNTOWN, SOLERAS and GRACE collections and in the newly unveiled PAPIER and RE-WORK collections.