SUGAR VALLEY, GA, October 4, 2013: American Rug Craftsmen’s new Woolrich Collection is a collaboration with a company that has been setting American style since 1830.

“The Woolrich Collection from American Rug Craftsmen combines the all-American feel and aesthetic of the Woolrich Company with the quality craftsmanship of American Rug Craftsmen,” said Brandon Culpepper, vice president of specialty sales for Mohawk.

This is not the first time a Woolrich-designed rug has been produced by a Mohawk brand. “ Karastan Rugs has offered a few Woolrich-designed rugs in previous collections, but this is the first time we are presenting the Woolrich designs as their own standalone collection,” Culpepper said. “We think American Rug Craftsmen, with its dedication to the American rug industry, is an excellent platform for this exciting, new, made-in-America, designed-for-America collection.”

Woven of polypropylene on Van De Wiele looms in the USA, the Woolrich Collection features plaids, panels and Native American and lodge looks in rich earthtones and spicy shades. Retail pricing of American Rug Craftsmen’s Woolrich rugs--$199 for a 5' x 8' rug--is geared to accommodate a broader market.

American Rug Craftsmen rugs are 100% made in the USA. They are marketed in furniture stores, in carpet and rug specialty stores and via e-commerce and catalogs.

Photo Caption: Loramar From American Rug Craftsmen’s Woolrich Collection, Loramar is a traditional pattern focusing on six elongated diamonds on a red ground and framed by a wide floral border.

Contact and company info:
Contact: Sherry Roberts | The Roberts Group | 952-322-4005 | sherryroberts@therobertsgroup.us
American Rug Craftsmen: P.O. Box 130 | 3032 Sugar Valley Road, Sugar Valley, Georgia 30746 | 800-845-8877
Atlanta Rug Market (AmericasMart 3-A-1)
Las Vegas Market (World Market Center C-312)
High Point: IHFC (International Home Furnishings Center) space H309

American Rug Craftsmen is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Karastan Rugs, Mohawk, Ralph Lauren, Lees, Bigelow, Dal-Tile and American Olean. Mohawk’s unique merchandising and marketing assists customers in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.