October 30, 2012. LATICRETE, a manufacturer of globally proven construction solutions for the building industry, has hired Jeremy Cantrell as a Contractor Sales Representative. He will be reporting to Regional Sales Manager Jimmy Archer, covering Alabama, Louisiana, and Southern Mississippi. Jeremy most recently was the owner and operator of Southern Touch Flooring, working primarily in the Louisiana area. He comes to LATICRETE with 15 years of experience as an installer.

Cantrell believes that his installation background will make him a solid asset to the company. “This is a field I am knowledgeable in and have a passion for,” Cantrell stated. “I want to help the installers and contractors to be certain our products are being utilized properly, and more importantly, being used in the right application. I plan on being able to not only provide what are the most innovative products in the industry, but also be a hands-on rep who shows how these products, when used correctly, can make a huge difference.”

“We are pleased to welcome Jeremy to the team,” stated Jimmy Archer. “His experience in the field and as a business owner are going to make him a great addition.”

LATICRETE International, Inc. provides globally proven construction solutions for the building industry. LATICRETE® products are manufactured and distributed worldwide in the commercial and consumer channels. The company’s philosophy of innovation and technical expertise has led to an unparalleled reputation and commitment to superior quality, performance and customer service. Engineered and produced in state-of-the-art ISO 9001:2008 certified facilities, LATICRETE offers a broad product portfolio including an extensive line of independently certified low VOC sustainable products. LATICRETE®, LATAPOXY®, SpectraLOCK®, Hydro Ban® and DRYTEK® are registered brands of LATICRETE International, Inc. Corporate Website: www.laticrete.com.