DALTON, Ga., Oct. 4, 2012— Karastan is extending a strong consumer rebate offer to entice luxury buyers to purchase floor covering this fall. The offer is part of the semi-annual National Karastan Month sales event, which is underway now through November 6. Consumers can earn up to $1,000 cash back on select styles, including Karastan’s premier wool, Metropolitan Collection, SmartStrand® with DuPont™ Sorona®, Wear-Dated™ and Stainmaster® fibers.

“There is no better time for consumers to fill their home with the comfort, craftsmanship and design of Karastan,” said Seth Arnold, Karastan’s director of brand management. “We work hard to create an exciting fall sales event that drives traffic to our retail partners. We hope retailers take advantage of this opportunity to connect with a wider audience of consumers during National Karastan Month and show them that Karastan’s tradition of luxury is attainable.”

Karastan continues to highlight the brand’s versatile product selection and ability to satisfy every luxury lifestyle indulgence with its national media campaign. Karastan advertisements featuring the tagline “Designed for the way you live NOW” will appear in fall issues of prestigious home shelter publications, including Architectural Digest, Traditional Home, and Elle Décor, giving the brand even greater exposure during the fall sale. Karastan is also running tip cards in Traditional Home to promote National Karastan Month and help direct consumers to their local Karastan retailer. Karastan will also promote National Karastan Month with sale-driven social media programming that encompasses the brand’s Facebook and Pinterest pages.

Further supporting the sale, retailers have full access to a customizable advertising kit to promote National Karastan Month in their local market. The materials include print ads, direct mail offerings, and billboards, as well as radio scripts and television spots that can be easily tailored to feature the local Karastan retailer’s store brand. Professionally designed point-of-purchase materials are also available to Karastan retailers, allowing them to reinforce National Karastan Month savings opportunities in-store.

Retail sales associates will have an opportunity to earn increased Karastan Imagination rewards points on select purchases during National Karastan Month. Karastan Imagination points can easily be redeemed for thousands of great prize offerings.

For more information about National Karastan Month, go to www.KarastanToday.com.

About Karastan
Karastan® is part of Mohawk® Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, hardwood, ceramic tile, laminate, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan®, include Mohawk®, Columbia, Dal-Tile®, American Olean®, Quick-Step®, Lees, Bigelow and Durkan. Mohawk’s unique merchandising and marketing assists in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and more than 250 local distribution locations.