LATICRETE, a global manufacturer and leader of premium installation and finishing systems for the building industry, has announced the addition of Betsi Baker to the APD Sales team as Distributor Sales Representative in the South Carolina and eastern Georgia area. She will be reporting to Greg Braswell, LATICRETE Regional Sales Manager.

Betsi comes to LATICRETE after working with Tile Center (a LATICRETE distributor) where her responsibilities included overseeing commercial sales. She became acquainted with the LATICRETE brand and the company's employees while at that position; during that time she recommended The LATICRETE® System for numerous projects. Prior to joining Tile Center, Betsi worked for a local flooring dealer where she created a comprehensive "packaged program" for builders which included tile, hardwood, carpet and lighting for new construction housing.

"LATICRETE is proud to have hired Betsi, and we look forward to growing as a result of her experience and knowledge of the industry," said Greg Braswell.

LATICRETE International, Inc. is a US-based, family-owned global manufacturer and leader of premium installation and finishing systems for the building industry. LATICRETE® products are produced and distributed worldwide in the commercial and consumer channels. The company’s philosophy of innovation and technical expertise has led to an unparalleled reputation and commitment to superior quality, performance and customer service. Manufactured in state-of-the-art ISO 9001:2008 certified facilities, LATICRETE offers a broad product portfolio including an extensive line of low VOC sustainable products independently certified by GREENGUARD. LATICRETE®, LATAPOXY®, SpectraLOCK®, Hydro Ban® and DRYTEK® are registered brands of LATICRETE International, Inc. Corporate Website: www.laticrete.com.