Finale Emilia, 20 July 2012 - ABK Experience is the design challenge undertaken by the Italian company for Cersaie, the most important and eagerly-awaited event in the ceramic world. For the 2012 show, ABK has created an exhibition itinerary that conveys the company's identity and key strengths while taking visitors on a journey of discovery through five fascinating spaces, each devoted to a new collection: DOCKS, FOSSIL, SOLERAS, DOWNTOWN and SECRET.

The temporary space created by designer Mario Tombaccini from the practice Archdesign will create a different sensorial experience for each collection based on the use of light, colours, sounds and smells.

The ABK Experience will offer a dynamic guided tour of the world of ABK, made up of lines, forms, colours and surfaces. This harmonious blend of innovation, trends, aesthetics and functionality is bound to have a deep impact on visitors.

ABK will be at Cersaie in Bologna from 25 to 29 September 2012 - Hall 16 Stand B34-C31.