LATICRETE, a global manufacturer and leader of premium installation and finishing systems for the building industry, has announced the appointment of Chris Ard to the position of Technical Sales Representative for the Specialty Products Division (SPD). John Striednig, CSI, CCPR, CCTS | Director LATICRETE Specialty Products Division, the person to whom Ard will be reporting, made this announcement.

In 2007, Chris joined LATICRETE as a Contractor Sales Representative for APD covering the Gulf States in territory 185. During that time, Chris demonstrated exemplary sales efforts supporting both contractors and distributors in that area, and was a major contributor to the success of the firm's Texas Region.

"In his new position, Chris will cover a much larger territory including Texas, Louisiana, Arkansas, Oklahoma, Missouri, Kansas, Colorado and Nebraska," stated Striednig. "As a Technical Sales Representative, he will promote the full SPD offering and service distributors, contractors and architects in this important geography."

LATICRETE International, Inc. is a US-based, family-owned global manufacturer and leader of premium installation and finishing systems for the building industry. LATICRETE® products are produced and distributed worldwide in the commercial and consumer channels. The company’s philosophy of innovation and technical expertise has led to an unparalleled reputation and commitment to superior quality, performance and customer service. Manufactured in state-of-the-art ISO 9001:2008 certified facilities, LATICRETE offers a broad product portfolio including an extensive line of low VOC sustainable products independently certified by GREENGUARD. LATICRETE®, LATAPOXY®, SpectraLOCK®, Hydro Ban® and DRYTEK® are registered brands of LATICRETE International, Inc. Corporate Website: www.laticrete.com.