MARIETTA, GA, March 15, 2012: New Zealand wool is a brilliant choice for carpet and rugs, especially this spring. Starting April 1, Wools of New Zealand will launch its “Brilliant Choices” sale, which will run through May 15 at all Premier Partner retail stores. The event not only provides customers with a discount on Wools of New Zealand branded products, but also donates a portion of each purchase to Shear Joy, a Heifer International program that provides sheep to needy families worldwide. Shear Joy sheep donations help advance the cause against hunger and poverty. Entire communities depend on wool and meat from sheep, and struggling families use sheep’s wool to make clothes, or sell it for extra income.

“This sales event truly highlights all the benefits wool has to offer,” says Hallie Cobb, Marketing Director at Wools of New Zealand. “It allows our Premier Partner dealers to promote the excellent qualities of carpet and rugs made with New Zealand wool, including vivid color and natural style, and to provide their customers with a superior product at a discounted price. This campaign is designed to reflect the vibrant colors and aesthetics of spring, with a playful, energetic attitude.”

Point-of-purchase items provided to the Premier Partners, including posters, hanging mobiles and carpet tags, as well as print and online ads, feature brightly colored sheep with humorous expressions. Of course, the emphasis is always on the natural beauty, longevity and sustainability of carpet and rugs made with wool from New Zealand. The “Brilliant Choices” sale is exclusive to Wools of New Zealand Premier Partners. Recognized as “Showrooms of Excellence,” Wools of New Zealand Premier Partner retailers are dedicated to selling high-quality wool products and are well-trained on the features, benefits and care of wool.

For information on the “Brilliant Choices” event, go online to brilliantwoolcolor.com. Also visit the Wools of New Zealand website at woolsnz.com.



Wools of New Zealand
PO Box 669273
Marietta, GA 30066
770-977-1440
www.woolsnz.com