Solignano, October 3rd, 2011 - A visionary urban landscape, not that improbable, where technology and nature coexist in perfect balance. This is the inspiration of URBAN LIVING, an integrated project of technologically advanced materials, through which Flaviker-Pi.sa explores a new idea of metropolitan design that has been introduced during Cersaie 2011.

The fast and ever-changing urban landscape, too often separated by the unlimited characteristics of nature, has led to the idea that the city represents the modern lifestyle. The future, in contrast to what it is excluded, relegated to the past. Man's transformation of the natural environment for his needs - to the detriment of ecological balance - has found maximum expression in the city, which is the humanized landscape par excellence.

Flaviker Pi.sa bridges the utopian city of the future with URBAN LIVING: a city where nature and technology blend harmoniously, and where technological advancements and automation of living spaces counterbalance the need to regain a more natural perception of everyday life, and which is able to express this through ceramic material .

URBAN LIVING is not just a collection but an integrated project using interchangeable materials along with high-tech porcelain and in double firing, which evolves over time.

The modern and natural characteristics of the new URBAN LIVING Project, which is now available through the collections Urban Wood, Urban Concrete and Urban Wall, comes to life through the contemporary spirit of the ideal city and which offers a design concept that is a broader and more flexible vision of the use and application of ceramics.

Three individual collections- all with different origins, serving a common purpose for contemporary architecture. Each allowing the possibility to integrate design concepts for any living space, with surprising versatility by using the combination of each series.