WEST CHESTER, PA.—Brandywine International Hardwood (BIH) and its primary brand, Wood Flooring International (WFI), have just finalized a significant corporate restructuring and relocation of its offices.

In order to make sure WFI continues to be a valued supplier to its many distribution customers, noted its president, John Himes, it has restructured the entire organization “to make sure that it is strongly positioned to move into 2011 and beyond.” As part of this restructuring, Himes, currently president, will also assume the role of CEO. William Jopling, the original founder and owner of WFI and former CEO of BIH, now fully owns Tesoro Woods. The separation became official Nov. 1, 2010.

According to Himes, “This reorganization will position us even better to serve all our distribution partners with our current products and all the new products now being introduced.”

Himes is joined by an all-star team of industry veterans including Mike Tucker as CFO/COO, Tong Chen, director of Asian operations and Andrew Mullen, director of supply chain.

“When you combine a team with this many years experience and expertise in combination with people who are focused and care about the customers,” said Himes, “you’ve got a winning mix.”

In conjunction with this reorganization, Brandywine has relocated its corporate headquarters to West Chester, Pa. Tesoro Woods, with a core group of ex-BIH employees and operating out of Pennsauken, N.J., includes the following former BIH brands & programs:

•Tesoro Woods - residential brand
•Wood Floor Resource Group - commercial arm
•Wood Floor Exchange - container direct program
•COOL Flooring - liquidation program
•Tesoro Woods Global - global sales & sourcing arm

“This announcement marks an important milestone for us as we refocus on innovative programs in support of our customers flooring needs,” said Jopling, now Tesoro’s CEO. “In this day of extensive private labeling, we offer our customers the total service solution of traditional product supply coupled with full private labeling support.

“Our services include professional branding,” he explained, “the creation of inspired marketing materials, and sophisticated websites for your private label brand.”

Himes concluded, BIH is a company that is “focused on providing hardwood products to top tier distribution under either the WFI brand or distributors’ private labels that allows distribution to significantly add to their bottom line performance.”

For more information, call 856.764.2501 or visit wflooring.com.