DALTON—Healthier Choice has named Gary Hernandez executive vice president, sales and marketing, and CBO. Hernan-dez will lead and manage all sales, marketing, business channels, strategic growth and diversification plans, and foster relationships with customers and distribution partners. He will also oversee industry acquisitions and new opportunities for Healthier Choice.

Hernandez joined Healthier Choice in early 2010 as vice president of sales for the western U.S. after the company acquired the Flexitions product line. “He is an industry veteran with an in-depth background in business management, sales, product development, diversification and strategic growth,” said Craig Poteet, president and CEO.

For more information, call 800.872.8426.