NeoCon – June 2010 – whitespace, the first 100% web-based carpet brand, was recognized by
Antron® with three product innovation awards at NeoCon 2010. The Antron® Product Innovation Award is given to unique carpet styles that excel in aesthetics, color and usage in the marketplace.
Jute, a pattern derived from the arbitrary growth of plants in nature, won Gold in the Broadloom category. Varying pile heights create a loosely structured rich texture available in 10 fashion forward colors. The Merit Award in Broadloom went to Quarry. Using varying pile heights to create a chiseled and organic appearance, Quarry is available in 11 corporate colors and designed to appeal to the commercial designer. Echo won a Merit award in the Modular category. A pattern influenced by the effect of sound waves reflecting off of hard surfaces, Echo features 11 colors that are unique enough for the hospitality market, yet refined enough for the commercial designer.
Each of the three winning styles are certified to NSF-140 Sustainable Carpet Assessment Standard at the Gold Level and feature the performance and stain resistance of Antron® Legacy™ nylon.
“Since launching whitespace.bz, we have continued to use our industry experience and progressive business model to manufacture innovative carpets for the contract market,” said whitespace Vice President Steve Cocozza. “Winning these awards from Antron® is another acknowledgement of the quality and design whitespace products offer.”
whitespace broadloom and modular carpet tiles use complex patterning, fresh designs and relevant colors specifically tailored to work with today’s market. The whitespace business model incorporates the full capacity of online interactive technology to allow the specifier complete control of the carpet specification process from product selection to installation. whitespace replaces traditional sales teams with online experts, advanced online digital photography, printed materials and product samples with made-to-order swatchboxes.
About whitespace
whitespace.bz is the first carpet brand serving the interiors market to operate exclusively from an online platform, putting specifiers in full control of the carpet specification process 24/7.
Featuring an impressive selection of award-winning broadloom and modular tile, recognized for superior style, color, originality and design, whitespace products are designed exclusively for the contract market. Setting a new standard for superior environmental processes and products, whitespace carpet is constructed with 100% Antron® Nylon and is NSF-Gold certified.
Visit www.whitespace.bz for access to a digital online library featuring true-color product photography, detailed specifications, warranty and LEED® information, and product pricing. Online experts are on hand to offer real time assistance via chat, instant email or phone.
